Sharing on Social Media for Others

Sharing on Social Media for Others

Posting for Others

Six Ways to Play it Forward in Networking (Part 1)

As most of us know, karma is real. What you put into the world is what you get out of it. In the world of networking, Play it Forward means helping others build their business in hopes of them helping grow yours. Sharing the links for your fellow professionals is the way to go.

Selflessness is a virtue and it is a trait that is becoming increasingly prevalent in the world of networking. Entrepreneurs are realizing that as they create opportunities for other professionals, their actions are reciprocated.

In this six part series, we’ve put together a list of the most effective ways for you to play it forward. This selfless act will in return help bring new business your way.

Sharing links for others

Since the pandemic, most entrepreneurs have taken their businesses online and now offer their services virtually. The challenge has now become how to market themselves effectively, especially on social media.

There are groups on LinkedIn and Facebook as well as searchable hashtags on platforms such as Instagram, Twitter, and TikTok. These groups enable us to share business links to prospects that fit our demographics as well as location preferences. If one would like to expand their business in California, they can share their links on a Facebook group like this one.

Three types of posts that you can share

Instead of sharing your own links, try sharing the link of a person you’d like to network with. If you’re a mortgage broker, for example share the link for a realtor you’d like to partner up with. Make sure you post in certain groups that will put the realtor in front of prospects hoping to live in the area that they cover.

You may want to also share links that cover a few aspects of their business. If we stick to the realtor example, you can share links that promote their services as a listing agent. This may entice those who are considering selling their home to choose your trusted realtor. You can also share links that will promote their services as a buying agent. These types of posts may entice those who are moving to the area and are looking for a realtor.

Another out of the box idea would be to create a post in business groups that you’re looking for a financial advisor.  Financial advisors love partnering up with realtors to share clients, and your post will introduce one to your realtor. In the world of networking, these are called connections and they are the gifts that keep on giving.

Additionally, you’ll find that sharing a link to your realtor’s Facebook business page, LinkedIn, Instagram, or even TikTok would be helpful. As their followers grow, the platform will  recommend their profile to other users looking for those services. Engagement, although indirect, is a great way to help the realtor that you’re trying to build a relationship with.

Make it known that you’re sharing

Next, you’ll want to let the realtor know that you’ve shared their links. They’ll know that your efforts may bring them new clients. We help others in hopes that others help us in return, so  make it known that you’ve played it forward for them.

Don’t hesitate to ask for a playback, as most people need to be asked before they act. Networkers know that if they play it back to you, you’ll continue sharing their links too. This will further increase the chances of securing each other prospects or connections.

The App that Simplifies Sharing on Social Media

Fortunately, there’s a California-based company called MNO that developed an app that makes all what we recommended to do easier, faster, and more effective in getting it all done. The MNO Member app allows members to create what are called feature links which are then shared by their fellow members across social media with just one click of the button.

Feature links can be created to build a member’s social media profile likes, locate them new clients, or connect them with other professionals who can recommend each other to their clients.

What’s also great about the app is that a notification is sent out to the member whose link is shared letting them know that that member has shared their links. This notification is designed to entice the member to play it back to their fellow member and share their link in return.

If you’d like to visit an MNO chapter and promote your business via a fun and engaging hour-long networking zoom, click here and register to attend. You’ll also get a tour of the MNO Member App and hear from all the members how they played it forward for each other.

MNO App posts directly to any platform

The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App

Next Article: Part 2. Sessions

There are so many other great ways to play it forward in the world of networking. Next month we will cover how sessions can be a great way to play it forward and build your business.

Sessions: the Best Use of Networking

Sessions: the Best Use of Networking

MNO

Six Ways to Play it Forward in Networking (Part 2): MNO Sessions

The second installment of our blog series will focus on the difference between regular meetings and MNO sessions.

A session is when a professional meets with another professional in order to build relationships.

What are MNO Sessions?

But what’s the difference between regular meetings and MNO Sessions? Well, the MNO session has a few added elements than just a conversation or presentation.

  1. Each professional has a list of questions that their fellow professional can ask about their own business. Moreover, these member questionnaires serves as a way to elaborate more on what they in a more engaging way. This question/answer format encourages more interaction between the members and keeps the questioner plugged in. The two members takes 25 minutes on each others’ session questionnaires.
  2. The 10 remaining minutes of the hour long MNO session allows each of the members to like and invite their Facebook pages or other external sites.
  3. In addition to liking and inviting a couple of friends to like or follow, the two members can give each other an online review or testimonial.
  4. If a member thinks of a friend or family member that may be interested in their member’s service, music, or upcoming event, they can qualify these leads by reaching out to them inquiring about their service.
  5. If they respond with an interest in connecting with your fellow member, make that introduction and BOOM there’s a referral to your member. When you pass a referral to someone, you’ve created a window of opportunity for you to receive referrals from that member.
  6. The 10-minute activities portion of the session ensures that we are putting words into action.

LMNO: Sessions

MNO offers a more in-depth training on MNO Sessions via their online trainings LMNO. You can become a member of MNO and access their numerous networking trainings including LMNO Sessions. It starts with a visit to any one of their networking meetings that they hold throughout the week.

MNO: The Alternative to Traditional Networking

Fortunately, there’s a California-based company called MNO that developed an app that makes all what we suggested possible. The MNO Member App allows members to share others’ links across social media in a more effective way than ads.

Members create and share each others’ links through the app on social media in order to build each others’ business.

What’s also great about the app is that it sends out helpful notifications. This notification is designed to entice the member to play it back to their fellow member and share their link in return.

If you’d like to visit an MNO chapter and promote your business one of our networking zooms, click here and register to attend. You can also visit their Facebook page to learn more. These zooms give a glimpse of the MNO Member App as well as a chance to meet other professionals.

Log Sessions with the MNO Member App

A screenshot of the MNO Member App

MNO App posts directly to any platform

The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App

Next Article: Part 3 – Referrals & Business Bucks

There are so many other great ways to play it forward in the world of networking. Next month, we will cover how giving referrals can be a great way to play it forward and build your business.

Referrals: the Best Way to Build Your Business

Referrals: the Best Way to Build Your Business

Referrals

Six Ways to Play it Forward in Networking (Part 3): Referrals

The third installment of our blog series will focus on what referrals are and also how to generate them.

Professionals define referrals in many different ways, but we hope that our definition of a referral helps you understand the importance of passing referrals to others

What are referrals?

Most entrepreneurs and business owners are usually happy to add more clients to their business. Moreover, they’d rather bring on more clients with as little expense and effort as possible. In the world of networking, referrals are the cheapest and most effective way to build your business. There are two types of referrals: prospects referrals and connection referrals. Each referral type has its own definition and benefits, but they do share two elements that qualify them as referrals. But first, what are the differences between a prospect and a connection?

Prospect Referrals

Prospect referrals quite simply are potential clients who may sign up to use a professional’s services. Depending on the professional, a prospect may be either a business, an individual or both. But in a nutshell, a prospect pays for the professional’s services and in turn becomes their client. When joining a referral group like MNO, members pass each other prospect referrals to help build each others’ businesses. Aside from referral groups, professionals can pass each other prospect referrals as a way to help their fellow professionals but also those that they refer.

Top prospects are identifying factors of your typical clients so that others can easily source them for you. Identifying your top prospects should be a priority as an entrepreneur or business owner because these identifying factors are what your referral group members should be looking for. Examples of top prospects could be California businesses with 50 or less employees, empty nesters located in the Tustin area, or medical professionals in the California area.

Connection Referrals

Connections referrals are what we call the gift that keeps on giving. Unlike prospect referrals, connection referrals are not directly in need of the professionals services. Rather, they are introduced to the professionals so that they can partner up and recommend each others’ services to their clients. When joining a referral group like MNO, members pass each other connection referrals as an effort to help expand the network of trusted professionals for each other outside of their respective groups.

Top connections are certain professions who are able to refer business to you as part of their process of onboarding or nurturing clients. Typically, they are professions in the same industry who do not compete, but in fact whose services complement each other. An example of top connections would be CPAs and financial advisor or realtors and mortgage lenders. These top connections can easily recommend each others’ clients without risk of losing business. In fact, recommending each other helps build their own brands as being the go-to professionals for any needs that their clients may have.

Referrals’ two requirements

Before passing a referral to a fellow professional, you’ll want to satisfy two requirements: the need and the intro. Without satisfying both requirements the opportunity is merely a lead, and we do not advise passing leads to each other.

The Need

Even though the prospect may fit all the identifying factors for the person you’re referring to, they may not have a need for their services. An example of that is when referring a home owner to mortgage broker when they’d just signed mortgage docs three weeks prior. Establishing the need is extremely important since it prevents wasting both parties’ time. Establishing the need also applies to a connection referral. This is because they may already have an exclusive partnership with someone else and would have no need to connect.

The Introduction

Without making a formal introduction between a professional and a prospect, you’ll make it extra difficult for the professional to connect with them. For example, if you give the professional a prospect’s contact info, the prospect may never respond. But when you connect them on an email, text, or a phone call you’re bettering the chance of them connecting. The same thing applies to connections; it’s best to make introductions to keep both parties accountable in connecting with each other.

MNO: The Alternative to Traditional Networking

Fortunately, there’s a California-based company called MNO that developed an app that makes all what we suggested possible. The MNO Member App allows members to share others’ links across social media in a more effective way than ads.

Members create and share each others’ links through the app on social media in order to build each others’ business. Members also use the app to log all referrals passed between each other. In turn, members are able to log business bucks that are generated by these referrals. These logs help elevate the stature of members who play it forward to others, and this stature helps bring referrals their way. This is because there’s an understanding that they are a professional networker and know how to pass referrals to others.

If you’d like to visit an MNO chapter and promote your business one of our networking zooms, click here and register to attend. You can also visit their Facebook page to learn more. These zooms give a glimpse of the MNO Member App as well as a chance to meet other professionals.

Referrals Referrals

 

What Kind of Business Networking Should You Be Doing & Where Can You Go To Start?

What Kind of Business Networking Should You Be Doing & Where Can You Go To Start?

What Kind of Business Networking Should You Be Doing & Where Can You Go To Start?

If you’re in any sort of business, you already know that networking is key to your success. Whether your goal is to gain new leads, establish yourself in an industry or simply to make new contacts, the process of networking is vital to reaching your goals.

In this day and age, the idea of networking has grown and evolved. Long gone are the days spent holed up in a room chatting in-person with new potential contacts. Nowadays, it’s all about the idea of virtual networking.

Introducing the World of Online Business Networking

A great alternative to more traditional networking, online networking gives you the freedom to connect with anyone anywhere around the world with just the click of a button. No more travel, no more down-time – just simply connection. Rather than worrying about the time and expense of long travel days spent actually getting to a restaurant or meeting facility, you can skip the hassle and meet new connections from the comfort of your own home or office. After all, an hour-long meeting could easily turn into a four-hour affair, and for any entrepreneur, time is money!

With online networking and referral groups, you get access to members from all corners of the country, not just locally. This can be great for many professions, including digital marketers, who are looking to capitalize on a greater reach. However, this can be detrimental to other professions, such as realtors who work in small geographical areas.

How to Get Ahead with Online Networking

DON’T WING IT

When attending an online networking event, many include a segment where each attendee gets to introduce themselves. While you may know your profession like the back of your hand, it’s common to forget some elements when it’s your turn to introduce yourself. Write out your promo and refer to it when it’s your turn to talk so that you’re sure to deliver the right message.

IDENTIFY YOUR PROSPECTS & CONNECTIONS IN THE ‘ROOM’

When presenting your promo, keep a close eye out on the reactions on the faces of the attendees. You’ll find that your next potential client or partner’s eyes will light up or they will nod along when learning about what it is that you do. Connect with them after the meeting and put your sales cap on!

PLAY IT FORWARD FOR YOUR FELLOW ATTENDEES

You’ll find that if you share the links of your fellow attendees and tag them, that you’ll be reciprocated. The act of playing it forward isn’t a new philosophy by any stretch, but it’s one that’s not too common in the world of business. At MNO, we follow this practice by empowering our members to share each other’s links with just a few easy clicks.

HOW MNO CAN HELP

Take your online networking game to a whole new level of success by using the MNO Member App. This app has a feature that allows you to save multiple promos that you can easily refer to when it’s your turn to dish out the weekly promo. In addition, it offers a ‘play it forward’ button that allows for you to share a link for a fellow member while also giving you the ability to log any referrals passed. The MNO Member App also has a feature that lets you know who’s shared your links and which links they’ve shared so that you can track your success.

At MNO, we have a very unique approach to our referral groups. While we have chapters in various states to keep members closer together in proximity, we also offer a national reach. Members whose businesses are national can also have their links shared by members in any and all states using the MNO app, helping to build their clients and reach across state lines.

Ready to get started with MNO | Business Networking?

Networking Events Near Me: How Digital Networking Is Changing The Game

Networking Events Near Me: How Digital Networking Is Changing The Game

Networking Events Near Me: How Digital Networking Is Changing The Game

In this day and age, the idea of in-person networking is quickly fading away into nonexistence. With 90% of the workforce in America moving to remote work, meeting and networking in person is becoming a thing of the past.

In fact, most entrepreneurs have readily shed this concept and started attending online networking events using such interfaces as Zoom, Google Meet, and Microsoft Teams. These platforms allow the ability to bring together professionals from all over the world to network and source referrals in real-time, no travel required.

Troublesome Trends In Online Business Networking

But with so many distractions surrounding an entrepreneur’s life, it’s becoming increasingly difficult to keep attendees focused on the meetings that they decide to attend. Most attendees shut off their camera and only turn it on to announce what it is that they’re promoting! Once they’re done, they’ll turn off their camera or leave the meeting entirely. Talk about bad networking!

Another trend we’ve seen among entrepreneurs is that they try to join as many online networking events as possible, thinking that if they cast their net wide enough, they’ll be able to reel in more success in sourcing referrals. These serial networkers end up achieving the opposite in the end. They’re always the new face in the room and since networking is synonymous with relationship-building, success with this method is rare.

How To Find Success With Online Networking

Even with these troublesome trends, it’s still possible to find amazing success when networking online. If you’re new to the game and not sure where to start, we’re here to help.

When starting out with this method of networking, it’s always best to visit as many groups as possible to figure out where you feel most at home. Once you find that group, join it and become a part of the group’s success. This group should make you feel excited to attend regular meetings but also should have group priorities that are in line with your values and goals.

Additionally, if you offer services locally, it would be best to look for a local networking group, even if it meets online. If you offer services internally, you’ll want to join a networking group that allows the members to reach people in the markets that they serve.

Oftentimes, the process of finding the right group to join is a lengthy one, but it pays to take the time to find it. After all, good things do take time!

How MNO Can Help You Network Online

If you’re still feeling a bit stuck in the world of online networking, we’re here to help. Our MNO app combines the benefits of being in a local group with the reach of an international market. For example, an insurance agent can join the Nashville-based MNO chapter so that he can serve clients in the Nashville area. But if they’re also licensed in other states, the members will be able to share their feature links in groups and platforms that are in the other states that they are licensed in.

In regards to finding a group that you’ll actually look forward to attending every week, MNO combines members from many different industries, including real estate, financial services and music. Musicians can join to promote their music and are also a great source of referrals, just as business professionals can be a great source of exposure for musicians’ music.

Lastly, MNO employs an entire department that is dedicated to inviting new visitors to all of the chapter’s weekly meetings. This ensures that exciting new energy is brought to the meetings without the members being burdened with inviting new visitors every week.

Are you ready to get started with MNO and ace the online networking game? Visit a Chapter below!

Referral Networking | How To Nurture A Relationship With Your Top Connection

Referral Networking | How To Nurture A Relationship With Your Top Connection

How To Nurture A Relationship With Your Top Connection

In the world of business referral networking, there’s nothing quite like a successful connection. The right connections can help you grow your reach through offering referrals to their network for your services, effectively helping you to net new potential clients.

In creating and maintaining connections, it’s all about the relationship. To truly find success, it’s important to take the time and dedicate the energy to nurture and grow these relationships to a state of mutual professional trust and understanding. But if you’re new to the networking game, how do you get started in growing a top connection?

If you’re feeling stuck, we’re here to help. Here are some of our top tips for nurturing your relationships with your top professional connections to help generate more referrals and more revenue for both of you.

Don’t Forget To Play It Forward

At MNO, our main philosophy is always to play it forward. Basically, this means to proactively help others, whether there’s an expectation to receive something in return or not.

When it comes to fostering relationships with your connections, it’s always best to follow this practice rather than to wait for your next opportunity to come from them first. In the world of business, we tend to keep our cards close to our chest, but if you’re the first one to send your connection a referral, you will hold the upper hand in asking them to reciprocate this generous act.

The Process Is A Two-Way Street

The relationship between two connections is and always should be considered to be a two-way street. One should never enter a relationship expecting the other party to be the only one creating opportunities for them.

Since connections are professionals in the same industry that don’t compete with one another, it’s much easier to speak to one’s clients about their connections’ services. For example, when a CPA does a client’s taxes, it’s quite easy to recommend that they also sit with a financial advisor to place some of their assets in tax-sheltered accounts. In this same example, when a financial advisor places a client’s assets into a tax-sheltered account, they can recommend that they meet with their trusted CPA to make sure that their taxes are filed properly.

Let MNO Take The Guesswork Out Of It

When an MNO member identifies their top connections, they can use the app to create feature links that are designed to source these connections when they’re shared on their fellow members’ social media platforms.

For example, a mortgage lender in an MNO chapter can create a featured link asking to be connected with a realtor who’s looking to partner up with a reliable mortgage lender who is able to send them clients in return.

With just one feature link, an MNO app member can generate multiple connections for their fellow members, thus multiplying their ability to generate revenues from these connections. Now that is the perfect way to nurture a relationship with your top connections!

Ready to get started with referral networking and building effective relationships through MNO? Visit a Chapter below!