What Kind of Business Networking Should You Be Doing & Where Can You Go To Start?

What Kind of Business Networking Should You Be Doing & Where Can You Go To Start?

What Kind of Business Networking Should You Be Doing & Where Can You Go To Start?

If you’re in any sort of business, you already know that networking is key to your success. Whether your goal is to gain new leads, establish yourself in an industry or simply to make new contacts, the process of networking is vital to reaching your goals.

In this day and age, the idea of networking has grown and evolved. Long gone are the days spent holed up in a room chatting in-person with new potential contacts. Nowadays, it’s all about the idea of virtual networking.

Introducing the World of Online Business Networking

A great alternative to more traditional networking, online networking gives you the freedom to connect with anyone anywhere around the world with just the click of a button. No more travel, no more down-time – just simply connection. Rather than worrying about the time and expense of long travel days spent actually getting to a restaurant or meeting facility, you can skip the hassle and meet new connections from the comfort of your own home or office. After all, an hour-long meeting could easily turn into a four-hour affair, and for any entrepreneur, time is money!

With online networking and referral groups, you get access to members from all corners of the country, not just locally. This can be great for many professions, including digital marketers, who are looking to capitalize on a greater reach. However, this can be detrimental to other professions, such as realtors who work in small geographical areas.

How to Get Ahead with Online Networking

DON’T WING IT

When attending an online networking event, many include a segment where each attendee gets to introduce themselves. While you may know your profession like the back of your hand, it’s common to forget some elements when it’s your turn to introduce yourself. Write out your promo and refer to it when it’s your turn to talk so that you’re sure to deliver the right message.

IDENTIFY YOUR PROSPECTS & CONNECTIONS IN THE ‘ROOM’

When presenting your promo, keep a close eye out on the reactions on the faces of the attendees. You’ll find that your next potential client or partner’s eyes will light up or they will nod along when learning about what it is that you do. Connect with them after the meeting and put your sales cap on!

PLAY IT FORWARD FOR YOUR FELLOW ATTENDEES

You’ll find that if you share the links of your fellow attendees and tag them, that you’ll be reciprocated. The act of playing it forward isn’t a new philosophy by any stretch, but it’s one that’s not too common in the world of business. At MNO, we follow this practice by empowering our members to share each other’s links with just a few easy clicks.

HOW MNO CAN HELP

Take your online networking game to a whole new level of success by using the MNO Member App. This app has a feature that allows you to save multiple promos that you can easily refer to when it’s your turn to dish out the weekly promo. In addition, it offers a ‘play it forward’ button that allows for you to share a link for a fellow member while also giving you the ability to log any referrals passed. The MNO Member App also has a feature that lets you know who’s shared your links and which links they’ve shared so that you can track your success.

At MNO, we have a very unique approach to our referral groups. While we have chapters in various states to keep members closer together in proximity, we also offer a national reach. Members whose businesses are national can also have their links shared by members in any and all states using the MNO app, helping to build their clients and reach across state lines.

Ready to get started with MNO | Business Networking?

Networking Events Near Me: How Digital Networking Is Changing The Game

Networking Events Near Me: How Digital Networking Is Changing The Game

Networking Events Near Me: How Digital Networking Is Changing The Game

In this day and age, the idea of in-person networking is quickly fading away into nonexistence. With 90% of the workforce in America moving to remote work, meeting and networking in person is becoming a thing of the past.

In fact, most entrepreneurs have readily shed this concept and started attending online networking events using such interfaces as Zoom, Google Meet, and Microsoft Teams. These platforms allow the ability to bring together professionals from all over the world to network and source referrals in real-time, no travel required.

Troublesome Trends In Online Business Networking

But with so many distractions surrounding an entrepreneur’s life, it’s becoming increasingly difficult to keep attendees focused on the meetings that they decide to attend. Most attendees shut off their camera and only turn it on to announce what it is that they’re promoting! Once they’re done, they’ll turn off their camera or leave the meeting entirely. Talk about bad networking!

Another trend we’ve seen among entrepreneurs is that they try to join as many online networking events as possible, thinking that if they cast their net wide enough, they’ll be able to reel in more success in sourcing referrals. These serial networkers end up achieving the opposite in the end. They’re always the new face in the room and since networking is synonymous with relationship-building, success with this method is rare.

How To Find Success With Online Networking

Even with these troublesome trends, it’s still possible to find amazing success when networking online. If you’re new to the game and not sure where to start, we’re here to help.

When starting out with this method of networking, it’s always best to visit as many groups as possible to figure out where you feel most at home. Once you find that group, join it and become a part of the group’s success. This group should make you feel excited to attend regular meetings but also should have group priorities that are in line with your values and goals.

Additionally, if you offer services locally, it would be best to look for a local networking group, even if it meets online. If you offer services internally, you’ll want to join a networking group that allows the members to reach people in the markets that they serve.

Oftentimes, the process of finding the right group to join is a lengthy one, but it pays to take the time to find it. After all, good things do take time!

How MNO Can Help You Network Online

If you’re still feeling a bit stuck in the world of online networking, we’re here to help. Our MNO app combines the benefits of being in a local group with the reach of an international market. For example, an insurance agent can join the Nashville-based MNO chapter so that he can serve clients in the Nashville area. But if they’re also licensed in other states, the members will be able to share their feature links in groups and platforms that are in the other states that they are licensed in.

In regards to finding a group that you’ll actually look forward to attending every week, MNO combines members from many different industries, including real estate, financial services and music. Musicians can join to promote their music and are also a great source of referrals, just as business professionals can be a great source of exposure for musicians’ music.

Lastly, MNO employs an entire department that is dedicated to inviting new visitors to all of the chapter’s weekly meetings. This ensures that exciting new energy is brought to the meetings without the members being burdened with inviting new visitors every week.

Are you ready to get started with MNO and ace the online networking game? Visit a Chapter below!

Referral Networking | How To Nurture A Relationship With Your Top Connection

Referral Networking | How To Nurture A Relationship With Your Top Connection

How To Nurture A Relationship With Your Top Connection

In the world of business referral networking, there’s nothing quite like a successful connection. The right connections can help you grow your reach through offering referrals to their network for your services, effectively helping you to net new potential clients.

In creating and maintaining connections, it’s all about the relationship. To truly find success, it’s important to take the time and dedicate the energy to nurture and grow these relationships to a state of mutual professional trust and understanding. But if you’re new to the networking game, how do you get started in growing a top connection?

If you’re feeling stuck, we’re here to help. Here are some of our top tips for nurturing your relationships with your top professional connections to help generate more referrals and more revenue for both of you.

Don’t Forget To Play It Forward

At MNO, our main philosophy is always to play it forward. Basically, this means to proactively help others, whether there’s an expectation to receive something in return or not.

When it comes to fostering relationships with your connections, it’s always best to follow this practice rather than to wait for your next opportunity to come from them first. In the world of business, we tend to keep our cards close to our chest, but if you’re the first one to send your connection a referral, you will hold the upper hand in asking them to reciprocate this generous act.

The Process Is A Two-Way Street

The relationship between two connections is and always should be considered to be a two-way street. One should never enter a relationship expecting the other party to be the only one creating opportunities for them.

Since connections are professionals in the same industry that don’t compete with one another, it’s much easier to speak to one’s clients about their connections’ services. For example, when a CPA does a client’s taxes, it’s quite easy to recommend that they also sit with a financial advisor to place some of their assets in tax-sheltered accounts. In this same example, when a financial advisor places a client’s assets into a tax-sheltered account, they can recommend that they meet with their trusted CPA to make sure that their taxes are filed properly.

Let MNO Take The Guesswork Out Of It

When an MNO member identifies their top connections, they can use the app to create feature links that are designed to source these connections when they’re shared on their fellow members’ social media platforms.

For example, a mortgage lender in an MNO chapter can create a featured link asking to be connected with a realtor who’s looking to partner up with a reliable mortgage lender who is able to send them clients in return.

With just one feature link, an MNO app member can generate multiple connections for their fellow members, thus multiplying their ability to generate revenues from these connections. Now that is the perfect way to nurture a relationship with your top connections!

Ready to get started with referral networking and building effective relationships through MNO? Visit a Chapter below!

How Business Networking Online Can Help You Reach New Customers

How Business Networking Online Can Help You Reach New Customers

How Business Networking Online Can Help You Reach New Customers

When it comes to building and expanding your network of clients and customers, there’s nothing quite like the power of word of mouth. This method is extremely effective in many, if not all, circles, as it is more like a personal recommendation rather than a professional business referral. However, it can quickly prove to be limiting if you’re not careful.

With traditional networking groups that rely on word-of-mouth referrals, you run the risk of getting stuck. This type of referral is only typically done when engaging with someone in need of a service, so you can quickly become limited on how far you can reach.

The Power Of Online Networking Groups

This is where online social networking groups can step in and help. A perfect complement to traditional word-of-mouth referrals, social media groups can cast a much wider net to hopefully attract new clients, with a potential worldwide reach.

When a member of your online social networking group or referral group shares your links on their social media, they’re in essence creating an ad for you with their signature or stamp of approval. Much like Yelp and other review-based websites, a referral group can help generate referrals between the members via their endorsement of each others’ products and/or services. A simple share on Instagram or a quick tweet can result in an influx of new potential clients.

How To Use Online Networking Groups

If you’re considering using an online social media networking group to help you generate referrals, chances are you’re already feeling stuck and have had a few key questions arise: “What links should be used? What should be specifically said about you? Where should the link be shared? What are we trying to accomplish with the link?”

With the MNO member app, you can easily answer all of the questions above and much more. Using the app, each member is allowed to not only designate which link(s) they want to be shared on social media but also where they want them shared (ex: in a Real Estate Group on Facebook, to their professional LinkedIn network), what should be stated to accompany the link, and what the end goal is in sharing the link (ex: landing a new client, increasing social media presence, etc.). These multifaceted links are called ‘Feature Links’ in MNO and the members share each others’ feature links in hopes of securing even more referrals than traditional word-of-mouth referrals.

In the MNO app, word-of-mouth referrals can be logged and tracked. The act of sharing feature links through the app across many social platforms and forums with just a few clicks have been proven to help both businesses’ and musicians’ business grow exponentially.

Ready to get started with MNO? Visit a chapter below.

How Online Business Networking Can Help You Reach New Customers

How Online Business Networking Can Help You Reach New Customers

How Business Networking Online Can Help You Reach New Customers

When it comes to building and expanding your network of clients and customers, there’s nothing quite like the power of word of mouth. This method is extremely effective in many, if not all, circles, as it is more like a personal recommendation rather than a professional business referral. However, it can quickly prove to be limiting if you’re not careful.

With traditional networking groups that rely on word-of-mouth referrals, you run the risk of getting stuck. This type of referral is only typically done when engaging with someone in need of a service, so you can quickly become limited on how far you can reach.

The Power Of Online Business Networking Groups

This is where online networking groups can step in and help. A perfect complement to traditional word-of-mouth referrals, online networking groups can cast a much wider net to hopefully attract new clients.

When a member of your online networking group or referral group shares your links on their social media, they’re in essence creating an ad for you with their signature or stamp of approval. Much like Yelp and other review-based websites, a referral group can help generate referrals between the members via their endorsement of each others’ products and/or services.

How To Use Online Networking Groups

If you’re considering using an online networking group to help you generate referrals, chances are you’re already feeling stuck and have had a few key questions arise: “What links should be used? What should be specifically said about you? Where should the link be shared? What are we trying to accomplish with the link?”

With the MNO member app, you can easily answer all of the questions above and much more. Using the MNO app, each member is allowed to not only designate which link(s) they want to be shared but also where they want them shared (ex: in a Real Estate Group), what should be stated to accompany the link, and what the end goal is in sharing the link (ex: landing a new client, increasing social media presence, etc.). These multifaceted links are called ‘Feature Links’ in MNO and the members share each others’ feature links in hopes of securing even more referrals than traditional word-of-mouth referrals.

In the MNO app, word-of-mouth referrals can be logged and tracked. The act of sharing feature links through the app across many platforms and forums with just a few clicks have been proven to help both businesses’ and musicians’ business grow exponentially.

Ready to get started with MNO? Visit a Chapter below.

The Best Practices Of Making Introductions Via Email

The Best Practices Of Making Introductions Via Email

The Best Practices of Making Introductions Via Email 

When it comes to making connections and expanding your network, referrals are key. But when it comes to sourcing new and unique prospects and referrals, it’s often a challenge to get your foot in the door. After all, a referral is just a lead without a proper introduction.

But how do you make a proper introduction without spending all of your time reaching the prospect and working to refresh their memory as to how they were recommended by a friend? If you’re feeling stuck, we’re here to help. Here are some of our best practices for making a proper introduction.

Use A Friendly, Well-Wordered Email

This method of making an introduction is universally accepted and works well for both business professionals as well as musicians. It’s approachable while still professional in nature and doesn’t carry the pressure of a typical cold call.

If You’re Stuck, Go With A Template

Many of us aren’t familiar with the typical day-to-day of sending an introduction email. In the MNO Member App, members are allowed to create template emails that their fellow members can use. These templates are designed to help make those introductions effective in making the prospect excited about being connected with and potentially working with them.

These templates are also useful for both business professionals looking to expand their networks as well as musicians seeking connections with venue owners, booking agents, and more.

Go With A Tried-And-True Option

When members upload successful templates, they allow for members of their network to take action and reach success as well. For example, one MNO member, Moabi Kotu, created an email template for his band and saved it on his profile on the MNO Member App. When fellow musician, Emo Alaeddin, used the MNO app to send the email to a couple of local venues, one ended up booking Moabi for a paid gig. The show was a success and now Moabi is booking even more performances with the venue.

Ready to get started with MNO? Visit a chapter below.