Sharing on Social Media for Others

Sharing on Social Media for Others

Posting for Others

Six Ways to Play it Forward in Networking (Part 1)

As most of us know, karma is real. What you put into the world is what you get out of it. In the world of networking, Play it Forward means helping others build their business in hopes of them helping grow yours. Sharing the links for your fellow professionals is the way to go.

Selflessness is a virtue and it is a trait that is becoming increasingly prevalent in the world of networking. Entrepreneurs are realizing that as they create opportunities for other professionals, their actions are reciprocated.

In this six part series, we’ve put together a list of the most effective ways for you to play it forward. This selfless act will in return help bring new business your way.

Sharing links for others

Since the pandemic, most entrepreneurs have taken their businesses online and now offer their services virtually. The challenge has now become how to market themselves effectively, especially on social media.

There are groups on LinkedIn and Facebook as well as searchable hashtags on platforms such as Instagram, Twitter, and TikTok. These groups enable us to share business links to prospects that fit our demographics as well as location preferences. If one would like to expand their business in California, they can share their links on a Facebook group like this one.

Three types of posts that you can share

Instead of sharing your own links, try sharing the link of a person you’d like to network with. If you’re a mortgage broker, for example share the link for a realtor you’d like to partner up with. Make sure you post in certain groups that will put the realtor in front of prospects hoping to live in the area that they cover.

You may want to also share links that cover a few aspects of their business. If we stick to the realtor example, you can share links that promote their services as a listing agent. This may entice those who are considering selling their home to choose your trusted realtor. You can also share links that will promote their services as a buying agent. These types of posts may entice those who are moving to the area and are looking for a realtor.

Another out of the box idea would be to create a post in business groups that you’re looking for a financial advisor.  Financial advisors love partnering up with realtors to share clients, and your post will introduce one to your realtor. In the world of networking, these are called connections and they are the gifts that keep on giving.

Additionally, you’ll find that sharing a link to your realtor’s Facebook business page, LinkedIn, Instagram, or even TikTok would be helpful. As their followers grow, the platform will  recommend their profile to other users looking for those services. Engagement, although indirect, is a great way to help the realtor that you’re trying to build a relationship with.

Make it known that you’re sharing

Next, you’ll want to let the realtor know that you’ve shared their links. They’ll know that your efforts may bring them new clients. We help others in hopes that others help us in return, so  make it known that you’ve played it forward for them.

Don’t hesitate to ask for a playback, as most people need to be asked before they act. Networkers know that if they play it back to you, you’ll continue sharing their links too. This will further increase the chances of securing each other prospects or connections.

The App that Simplifies Sharing on Social Media

Fortunately, there’s a California-based company called MNO that developed an app that makes all what we recommended to do easier, faster, and more effective in getting it all done. The MNO Member app allows members to create what are called feature links which are then shared by their fellow members across social media with just one click of the button.

Feature links can be created to build a member’s social media profile likes, locate them new clients, or connect them with other professionals who can recommend each other to their clients.

What’s also great about the app is that a notification is sent out to the member whose link is shared letting them know that that member has shared their links. This notification is designed to entice the member to play it back to their fellow member and share their link in return.

If you’d like to visit an MNO chapter and promote your business via a fun and engaging hour-long networking zoom, click here and register to attend. You’ll also get a tour of the MNO Member App and hear from all the members how they played it forward for each other.

MNO App posts directly to any platform

The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App

Next Article: Part 2. Sessions

There are so many other great ways to play it forward in the world of networking. Next month we will cover how sessions can be a great way to play it forward and build your business.

Sessions: the Best Use of Networking

Sessions: the Best Use of Networking

MNO

Six Ways to Play it Forward in Networking (Part 2): MNO Sessions

The second installment of our blog series will focus on the difference between regular meetings and MNO sessions.

A session is when a professional meets with another professional in order to build relationships.

What are MNO Sessions?

But what’s the difference between regular meetings and MNO Sessions? Well, the MNO session has a few added elements than just a conversation or presentation.

  1. Each professional has a list of questions that their fellow professional can ask about their own business. Moreover, these member questionnaires serves as a way to elaborate more on what they in a more engaging way. This question/answer format encourages more interaction between the members and keeps the questioner plugged in. The two members takes 25 minutes on each others’ session questionnaires.
  2. The 10 remaining minutes of the hour long MNO session allows each of the members to like and invite their Facebook pages or other external sites.
  3. In addition to liking and inviting a couple of friends to like or follow, the two members can give each other an online review or testimonial.
  4. If a member thinks of a friend or family member that may be interested in their member’s service, music, or upcoming event, they can qualify these leads by reaching out to them inquiring about their service.
  5. If they respond with an interest in connecting with your fellow member, make that introduction and BOOM there’s a referral to your member. When you pass a referral to someone, you’ve created a window of opportunity for you to receive referrals from that member.
  6. The 10-minute activities portion of the session ensures that we are putting words into action.

LMNO: Sessions

MNO offers a more in-depth training on MNO Sessions via their online trainings LMNO. You can become a member of MNO and access their numerous networking trainings including LMNO Sessions. It starts with a visit to any one of their networking meetings that they hold throughout the week.

MNO: The Alternative to Traditional Networking

Fortunately, there’s a California-based company called MNO that developed an app that makes all what we suggested possible. The MNO Member App allows members to share others’ links across social media in a more effective way than ads.

Members create and share each others’ links through the app on social media in order to build each others’ business.

What’s also great about the app is that it sends out helpful notifications. This notification is designed to entice the member to play it back to their fellow member and share their link in return.

If you’d like to visit an MNO chapter and promote your business one of our networking zooms, click here and register to attend. You can also visit their Facebook page to learn more. These zooms give a glimpse of the MNO Member App as well as a chance to meet other professionals.

Log Sessions with the MNO Member App

A screenshot of the MNO Member App

MNO App posts directly to any platform

The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App The MNO Member App

Next Article: Part 3 – Referrals & Business Bucks

There are so many other great ways to play it forward in the world of networking. Next month, we will cover how giving referrals can be a great way to play it forward and build your business.

Referrals: the Best Way to Build Your Business

Referrals: the Best Way to Build Your Business

Referrals

Six Ways to Play it Forward in Networking (Part 3): Referrals

The third installment of our blog series will focus on what referrals are and also how to generate them.

Professionals define referrals in many different ways, but we hope that our definition of a referral helps you understand the importance of passing referrals to others

What are referrals?

Most entrepreneurs and business owners are usually happy to add more clients to their business. Moreover, they’d rather bring on more clients with as little expense and effort as possible. In the world of networking, referrals are the cheapest and most effective way to build your business. There are two types of referrals: prospects referrals and connection referrals. Each referral type has its own definition and benefits, but they do share two elements that qualify them as referrals. But first, what are the differences between a prospect and a connection?

Prospect Referrals

Prospect referrals quite simply are potential clients who may sign up to use a professional’s services. Depending on the professional, a prospect may be either a business, an individual or both. But in a nutshell, a prospect pays for the professional’s services and in turn becomes their client. When joining a referral group like MNO, members pass each other prospect referrals to help build each others’ businesses. Aside from referral groups, professionals can pass each other prospect referrals as a way to help their fellow professionals but also those that they refer.

Top prospects are identifying factors of your typical clients so that others can easily source them for you. Identifying your top prospects should be a priority as an entrepreneur or business owner because these identifying factors are what your referral group members should be looking for. Examples of top prospects could be California businesses with 50 or less employees, empty nesters located in the Tustin area, or medical professionals in the California area.

Connection Referrals

Connections referrals are what we call the gift that keeps on giving. Unlike prospect referrals, connection referrals are not directly in need of the professionals services. Rather, they are introduced to the professionals so that they can partner up and recommend each others’ services to their clients. When joining a referral group like MNO, members pass each other connection referrals as an effort to help expand the network of trusted professionals for each other outside of their respective groups.

Top connections are certain professions who are able to refer business to you as part of their process of onboarding or nurturing clients. Typically, they are professions in the same industry who do not compete, but in fact whose services complement each other. An example of top connections would be CPAs and financial advisor or realtors and mortgage lenders. These top connections can easily recommend each others’ clients without risk of losing business. In fact, recommending each other helps build their own brands as being the go-to professionals for any needs that their clients may have.

Referrals’ two requirements

Before passing a referral to a fellow professional, you’ll want to satisfy two requirements: the need and the intro. Without satisfying both requirements the opportunity is merely a lead, and we do not advise passing leads to each other.

The Need

Even though the prospect may fit all the identifying factors for the person you’re referring to, they may not have a need for their services. An example of that is when referring a home owner to mortgage broker when they’d just signed mortgage docs three weeks prior. Establishing the need is extremely important since it prevents wasting both parties’ time. Establishing the need also applies to a connection referral. This is because they may already have an exclusive partnership with someone else and would have no need to connect.

The Introduction

Without making a formal introduction between a professional and a prospect, you’ll make it extra difficult for the professional to connect with them. For example, if you give the professional a prospect’s contact info, the prospect may never respond. But when you connect them on an email, text, or a phone call you’re bettering the chance of them connecting. The same thing applies to connections; it’s best to make introductions to keep both parties accountable in connecting with each other.

MNO: The Alternative to Traditional Networking

Fortunately, there’s a California-based company called MNO that developed an app that makes all what we suggested possible. The MNO Member App allows members to share others’ links across social media in a more effective way than ads.

Members create and share each others’ links through the app on social media in order to build each others’ business. Members also use the app to log all referrals passed between each other. In turn, members are able to log business bucks that are generated by these referrals. These logs help elevate the stature of members who play it forward to others, and this stature helps bring referrals their way. This is because there’s an understanding that they are a professional networker and know how to pass referrals to others.

If you’d like to visit an MNO chapter and promote your business one of our networking zooms, click here and register to attend. You can also visit their Facebook page to learn more. These zooms give a glimpse of the MNO Member App as well as a chance to meet other professionals.

Referrals Referrals

 

How To Decrease Expenses With Referral Groups

How To Decrease Expenses With Referral Groups

How To Decrease Expenses With Referral Groups

When managing our business, we’re all about the bottom line. Whether it’s through increasing referrals and resulting revenue or trimming the fat, so to speak, everything that we do in the world of business tends to fall back on the bottom line. And one of the most important parts of this is overhead costs in running our business.

But one of those costs that you might not be considering is the expense of keeping a fully staffed sales and/or marketing team in-house. After all, in this day and age of virtual expansion, you can easily find other, more affordable options to help keep the lights on at your business.

And one of those amazing ways to decrease expenses is through the use of referral groups. A convenient alternative to traditional marketing teams, referral groups help to cut the overhead costs while still providing you with all of the benefits of generating new leads and referrals. This method is also a great alternative to outsourcing your sales team in terms of dollars spent and revenue generated.

Cut the Overhead Costs

With a referral group, you can instantly slash the costs that your business faces. When employing a fully-staffed sales and / or marketing team, you’ll need to pay salaries, bonuses, and matching 401ks. When you outsource a sales team, you can help save on expenses to a degree, but you’re still stuck paying the fees.

By joining a referral group like MNO, you’re, in essence, onboarding a full sales and marketing team through your members without having to pay any commissions or salaries. You can reap the benefits of a great team with a global reach, without having to spend anything extra.

Building Lasting Relationships

When considering outsourcing a sales team vs. joining a referral group, there’s one aspect that stays center stage – relationships. With an outsourced sales team, you’re potentially sacrificing this important area. On the other hand, joining a referral group gives you the opportunity to build strong, unbreakable relationships with your fellow members due to the passing of referrals and connections between each other.

Get Ahead With MNO & Referral Networking

If you’re ready to take your reach to a whole new level and cut out expenses with referral groups, we’re here to help. With the MNO Member App, you have the ability to track all referrals passed and generated between members. In addition, you can also keep an eye on the actual business bucks generated from those referrals.

Ready to get started with MNO | Business Networking?

Referral Networking | How To Nurture A Relationship With Your Top Connection

Referral Networking | How To Nurture A Relationship With Your Top Connection

How To Nurture A Relationship With Your Top Connection

In the world of business referral networking, there’s nothing quite like a successful connection. The right connections can help you grow your reach through offering referrals to their network for your services, effectively helping you to net new potential clients.

In creating and maintaining connections, it’s all about the relationship. To truly find success, it’s important to take the time and dedicate the energy to nurture and grow these relationships to a state of mutual professional trust and understanding. But if you’re new to the networking game, how do you get started in growing a top connection?

If you’re feeling stuck, we’re here to help. Here are some of our top tips for nurturing your relationships with your top professional connections to help generate more referrals and more revenue for both of you.

Don’t Forget To Play It Forward

At MNO, our main philosophy is always to play it forward. Basically, this means to proactively help others, whether there’s an expectation to receive something in return or not.

When it comes to fostering relationships with your connections, it’s always best to follow this practice rather than to wait for your next opportunity to come from them first. In the world of business, we tend to keep our cards close to our chest, but if you’re the first one to send your connection a referral, you will hold the upper hand in asking them to reciprocate this generous act.

The Process Is A Two-Way Street

The relationship between two connections is and always should be considered to be a two-way street. One should never enter a relationship expecting the other party to be the only one creating opportunities for them.

Since connections are professionals in the same industry that don’t compete with one another, it’s much easier to speak to one’s clients about their connections’ services. For example, when a CPA does a client’s taxes, it’s quite easy to recommend that they also sit with a financial advisor to place some of their assets in tax-sheltered accounts. In this same example, when a financial advisor places a client’s assets into a tax-sheltered account, they can recommend that they meet with their trusted CPA to make sure that their taxes are filed properly.

Let MNO Take The Guesswork Out Of It

When an MNO member identifies their top connections, they can use the app to create feature links that are designed to source these connections when they’re shared on their fellow members’ social media platforms.

For example, a mortgage lender in an MNO chapter can create a featured link asking to be connected with a realtor who’s looking to partner up with a reliable mortgage lender who is able to send them clients in return.

With just one feature link, an MNO app member can generate multiple connections for their fellow members, thus multiplying their ability to generate revenues from these connections. Now that is the perfect way to nurture a relationship with your top connections!

Ready to get started with referral networking and building effective relationships through MNO? Visit a Chapter below!