How Business Networking Online Can Help You Reach New Customers
With traditional networking groups that rely on word-of-mouth referrals, you run the risk of getting stuck. This type of referral is only typically done when engaging with someone in need of a service, so you can quickly become limited on how far you can reach.
The Power Of Online Business Networking Groups
This is where online networking groups can step in and help. A perfect complement to traditional word-of-mouth referrals, online networking groups can cast a much wider net to hopefully attract new clients.
When a member of your online networking group or referral group shares your links on their social media, they’re in essence creating an ad for you with their signature or stamp of approval. Much like Yelp and other review-based websites, a referral group can help generate referrals between the members via their endorsement of each others’ products and/or services.
How To Use Online Networking Groups
If you’re considering using an online networking group to help you generate referrals, chances are you’re already feeling stuck and have had a few key questions arise: “What links should be used? What should be specifically said about you? Where should the link be shared? What are we trying to accomplish with the link?”
With the MNO member app, you can easily answer all of the questions above and much more. Using the MNO app, each member is allowed to not only designate which link(s) they want to be shared but also where they want them shared (ex: in a Real Estate Group), what should be stated to accompany the link, and what the end goal is in sharing the link (ex: landing a new client, increasing social media presence, etc.). These multifaceted links are called ‘Feature Links’ in MNO and the members share each others’ feature links in hopes of securing even more referrals than traditional word-of-mouth referrals.
In the MNO app, word-of-mouth referrals can be logged and tracked. The act of sharing feature links through the app across many platforms and forums with just a few clicks have been proven to help both businesses’ and musicians’ business grow exponentially.
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