The Best Practices of Making Introductions Via Email
When it comes to making connections and expanding your network, referrals are key. But when it comes to sourcing new and unique prospects and referrals, it’s often a challenge to get your foot in the door. After all, a referral is just a lead without a proper introduction.
But how do you make a proper introduction without spending all of your time reaching the prospect and working to refresh their memory as to how they were recommended by a friend? If you’re feeling stuck, we’re here to help. Here are some of our best practices for making a proper introduction.
Use A Friendly, Well-Wordered Email
This method of making an introduction is universally accepted and works well for both business professionals as well as musicians. It’s approachable while still professional in nature and doesn’t carry the pressure of a typical cold call.
If You’re Stuck, Go With A Template
Many of us aren’t familiar with the typical day-to-day of sending an introduction email. In the MNO Member App, members are allowed to create template emails that their fellow members can use. These templates are designed to help make those introductions effective in making the prospect excited about being connected with and potentially working with them.
These templates are also useful for both business professionals looking to expand their networks as well as musicians seeking connections with venue owners, booking agents, and more.
Go With A Tried-And-True Option
When members upload successful templates, they allow for members of their network to take action and reach success as well. For example, one MNO member, Moabi Kotu, created an email template for his band and saved it on his profile on the MNO Member App. When fellow musician, Emo Alaeddin, used the MNO app to send the email to a couple of local venues, one ended up booking Moabi for a paid gig. The show was a success and now Moabi is booking even more performances with the venue.
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