How Can A Business Professional
Build Your Fanbase?
When it comes to making it in the music industry, it often comes down to one thing: your fans. Whether you have one super-dedicated fan or thousands of them across the country, your fans are some of your biggest advocates and contributors to your success.
But building a strong fanbase can be a huge challenge to overcome. Sure, you can grab some at a local venue or when you’re opening for a bigger band, but you can only go so far in your immediate vicinity. How do you expand your reach and really grow your fanbase?
The answer? Easy – look outside of the typical places. Get your mind out of the little box that you’ve placed yourself in and expand your horizons. Go for something a little more unexpected, like a business professional.
Feeling a little confused about why you should be hitting up business professionals to help you really grow your fanbase? Here are some reasons why they should be the number one networking contacts on your list.
#1 – BUSINESS PROS MAY HAVE CLIENTS IN THE INDUSTRY
Let’s step back and think for a minute – Drake, no doubt, has a CPA and a financial advisor. Also, undoubtedly this relationship between Drake and his financial advisor is a strong one and is further cemented through the great work that the financial advisor does in growing the value of his assets. A simple, “Can I forward you a link of a friend of mine who’s doing music?” could truly help open the doors to a musician friend.
#2 – BUSINESS PROS MAY BE PART OF GROUPS THAT CAN HELP WITH CORPORATE EVENTS
Did you know that corporate or business events typically pay exponentially more than a regular bar or venue gig? Many associations and corporations tend to lean towards internal referrals for their event musicians. With a business professional as a contact, you can easily be recommended and selected to perform at upcoming galas, seminars, awards ceremonies, and more that would help build up your fanbase and revenue.
#3 – BUSINESS PROS HAVE EXTENSIVE MAILING LISTS
Many business professionals maintain huge lists of clients, prospects, and connections. If they were to add a link to your music to their monthly newsletter, it would definitely bring engagement to your music and help build your fanbase.
#4 – BUSINESS PROS CAN HELP YOU PACK YOUR NEXT SHOW WITH A CLIENT APPRECIATION EVENT
Many business pros have a budget set aside to host fun and exciting client appreciation events. Something as memorable as inviting them to a local music venue to watch your live music would benefit both you as an artist as well as them, as it would strengthen the relationship between the business professional and their client.
#5 – BUSINESS PROS CAN GIFT YOUR MERCH TO CLIENTS
Rather than them sticking to the old-fashioned branded coffee cups and hats, business professionals may find themselves thinking outside of the box and be interested in sharing your merch with their clients. This, in turn, will help turn these clients into fans. Plus, if they’re wearing your merch around town, your name will get out there even more!
All in all, don’t forget to expand your horizons and reach outside of the music industry to build your fanbase. And when you find a business professional that really helps you out, pay it forward. Focus on bringing them referrals and opportunities and they’ll continue to help you build your growing fanbase.
Interested in getting in touch with some amazing business professionals? The MNO app makes it easy, bringing together like-minded music industry moguls and amazing business professionals.